My son like puzzles. He’s only two years old but he loves to find the most complex puzzle in the house, take it apart, and then out it back together. To see a young child wanting to tackle a series of complex puzzle problems is an inspiration to watch as a parent.
It is also inspirational to watch as a business development professional.
I’m not much good at the types of puzzles my son likes to tackle, but I enjoy figuring out another type of puzzle, markets.
Sometimes those puzzles are technology-related; figuring out who the main vendors are in a market, how their products differentiate, and trying to boil it all down to understand who is disrupting whom.
You figure out these technology markets because you need to understand who to partner with, who to maybe buy, or who is or may become a competitor. Or maybe the right answer is to just leave that market alone.
Then there are global puzzles, which are the ones I’ve recently been spending a lot of time. You can read reports, you can talk to experts, but it isn’t until you go out into the various markets and talk to potential customers and partners, do you begin to understand a market.
Reports have numbers, markets have nuances. You need to be actively investigating a market, technology or global, to properly understand the nuances.
My phone’s got what can no longer be gotten…
The game is no longer available through online stores, but it still works on phones that had previously downloaded it.
As a result, some online users have offered to sell their smartphones still containing the Flappy Birds app for large sums of money.
At Hearsay Social we’re hiring like mad so I’ve been doing a lot of interviewing. As a result, I’ve also been asked for interview tips and feedback.
My number one reply is to make the interview about ideas, strategies and tactics and not about your experience.
Ironically, in an interview people don’t want to learn about you, they want to learn how you can help them and their company. (OK, maybe I’m overstating this a little… they want to learn about you also!)
But when you interview, try to put yourself in the interviewer’s place and understand their problems and challenges. Then be proactive in addressing those concerns.
I’m always impressed with people who make the effort to try to understand what my challenges are then use the interview time to talk me through how they would manage those challenges.
Sure, as you’re coming from the outside, some if it is guesswork and no one will ever expect someone to get the company’s challenges 100% correct. But if someone does their homework, make smart guesses about what the challenges are, and then comes up with reasoned approach to solve those challenges, they’ll immediately impress and make the conversation more about an exchange of ideas and tactics, rather than going point-by-point through a resume.
My goal when I’ve interviewed is to never have the interviewer refer to my resume. If they need to look at my resume and ask me about what is on it, I feel like I’ve lost because we’ve run out of things to talk about and have had to resort to a resume discussion.
But if we spend the entire time talking about ideas, strategies and tactics, I feel like I’m making myself already part of the team. And that’s the ultimate goal.