My phone’s got what can no longer be gotten…
The game is no longer available through online stores, but it still works on phones that had previously downloaded it.
As a result, some online users have offered to sell their smartphones still containing the Flappy Birds app for large sums of money.
At Hearsay Social we’re hiring like mad so I’ve been doing a lot of interviewing. As a result, I’ve also been asked for interview tips and feedback.
My number one reply is to make the interview about ideas, strategies and tactics and not about your experience.
Ironically, in an interview people don’t want to learn about you, they want to learn how you can help them and their company. (OK, maybe I’m overstating this a little… they want to learn about you also!)
But when you interview, try to put yourself in the interviewer’s place and understand their problems and challenges. Then be proactive in addressing those concerns.
I’m always impressed with people who make the effort to try to understand what my challenges are then use the interview time to talk me through how they would manage those challenges.
Sure, as you’re coming from the outside, some if it is guesswork and no one will ever expect someone to get the company’s challenges 100% correct. But if someone does their homework, make smart guesses about what the challenges are, and then comes up with reasoned approach to solve those challenges, they’ll immediately impress and make the conversation more about an exchange of ideas and tactics, rather than going point-by-point through a resume.
My goal when I’ve interviewed is to never have the interviewer refer to my resume. If they need to look at my resume and ask me about what is on it, I feel like I’ve lost because we’ve run out of things to talk about and have had to resort to a resume discussion.
But if we spend the entire time talking about ideas, strategies and tactics, I feel like I’m making myself already part of the team. And that’s the ultimate goal.
With massive computers doing massive trading in the span of milliseconds, it is hard to imagine how fund with some sort of proprietary trading theory can beat the market.
Love this quote:
The 60/40 Vanguard fund, which anyone can invest in, opening an account in about four minutes and 26 mouse clicks (I counted), beat the average multistrategy and long-short hedge fund over the last decade. And it did it with lower annual volatility (measured by standard deviation).
Before jumping into the world of social media, let’s first try to figure out what we’re doing and why; the “what” is our strategy and the “why” are the metrics we’re going to measure.
When you think about it, there are really four basic things we can do on social. Figuring these out will help us figure out what we’re going to do. The four things are:
- Brand awareness -> getting people to know and like your brand
- Influence the market-> promoting a certain point-of-view in the market
- Lead gen-> generating sales leads
- Customer support-> responding to customer questions and problems
These are the four basic strategies of social media. Once we understand which strategy we’re going to follow, then everything else falls into place. Understanding these strategies means we can then figure out:
- What to listen for
- What to say
- How we measure success
If we understand our strategy, which is to say what we’re going to do on social media, then we’ll know what to listen for in the social sphere, what we’ll want to say to people who find us in social media, and then how to gauge the success (or not!) of our social activities.
Understanding our strategy is a critical step in entering the social realm. It is worth spending a lot of time on this phase because when a group of people is in a room and someone says that we need to “go social,” everyone will undoubtedly immediately have a different idea of what that means. And that idea in their heads will then inform what each person thinks you should be doing on social.
And that is bad.
So spend the time to understand the various strategies. Talk with your co-workers and get them all on the same page. If you all agree on what your social strategy is, then you’re that much close to agreeing how you need to listen, talk and measure your social activities.
And that is good.