ROI of inbound marketing (aka, problems with media business model)
Amazing piece on HubSpot’s blog by business journalist Dan Lyons entitled Why I’ve Left the Media Business.
It is a great, if somewhat damning, quick insight into the media business and how it is holding on to a failing business model, namely advertising.
The money quote is here:
OK, so we don’t know what the “better results” are so we can’t calculate a clear ROI (that was just linkbait), but the point is made: Running with your own content and drawing people to your company is rapidly replacing the shotgun approach of trying to reach everyone, everywhere with advertising.