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iPad: The medium is the message

April 2, 2010

While not be best written article I’ve ever read, it does some up basically why I’m excited about the iPad.

For all those who criticize it for not being a great productivity tool, I respectfully submit you’re missing the point. The iPad isn’t about creation, it is about consumption. And more specifically, media consumption.

As iPad launch day draws near, it seems more and more like the device will be a media consumptionmachine thanks to the efforts of third-party content providers. Both CBS and ABC will be streaming shows for the iPad, Netflix has an iPad app ready for Saturday, and Hulu is said to be preparing to test its subscription service on the device. On top of previous news about iPad streaming, this is a good week for the device and its soon-to-be owners

Netflix, Hulu, CBS, ABC, TED, Flickr, more readying for iPad.

I think Mark Benioff would agree.

The future of our industry now looks totally different than the past. It looks like a sheet of paper, and it’s called the iPad. It’s not about typing or clicking; it’s about touching. It’s not about text, or even animation, it’s about video. It’s not about a local disk, or even a desktop, it’s about the cloud. It’s not about pulling information; it’s about push. It’s not about repurposing old software, it’s about writing everything from scratch (because you want to take advantage of the awesome potential of the new computers and the new cloud—and because you have to reach this pinnacle). Finally, the industry is fun again.

  1. It’s definitely taking the computer industry down a new path. How long until we’re fully in the Jetson Age? 🙂

  2. I very glad to find this site on bing, just what I was searching for : D also bookmarked .

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