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Coming of new content

July 24, 2010

One day you will wake up and your world will have changed. Or at least the content of that world.

One that day, what you think of as content- be it movies, music or writing- will be forever altered by a new content form, a new content grammar. This new element of content will change your relationship with all the various sources of news and entertainment you had previously accessed.

I can tell you that this new moment in content will happen. I just can’t tell you when or what it will look like.

Mainstream adoption of  radio, cinema and television were all content watershed moments. As radio, cinema, television technologies evolved, so too did the content offered on these technologies.

Think of two science fiction trailblazers, 1910 cinematic interpretation of Frankenstein, and “Avatar”. Frankenstein 1910 is is essentially a filming of a stage production– no close ups, editing or sequencing; the actual production of the content hadn’t yet caught up to what the technology could offer.

Now compare this to Avatar, which has benefited from +100 years of cinema storytelling, and how the production of that piece of content actually pushed the boundaries of what cinema technology could do.

The art of cinematic story telling evolved- in part or in whole- because the technology demanded it.

In terms of web content, we are still at the 1910 Frankenstein phase. Just as audiences were content to watch a stage production of Frankenstein on film a hundred years ago, so too are we now contented to access traditionally produced movies or  music over the Internet on a host of different devices.

We have old forms of content on new forms of technology; but not new forms of content on new technology.

We may be content with this content now, but it won’t last. New content types are being created and experimented with at this very moment in basements, garages and anywhere on-the-go. And one day, a totally innovative form of content will be real released onto our iPads and Androids and social networks and whatever other device you can think of and will change the way we demand for and consume news and entertainment.

Web 2.0 was the social web and Web 3.0 is the content web. Web 3.0 hasn’t been defined yet. But it will be.

Soon.

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