Facebook puts on the full court press to win over media publishers | VentureBeat

As I was reading this thought caught my eye:

Media is fast-becoming an important area for the social network. The news feed, long a place for friends to share personal photos and thoughts, is becoming more of a content discovery engine.

via Facebook puts on the full court press to win over media publishers | VentureBeat.

Basically, Facebook is bending over backwards to make partnerships with media companies. This to me is the first phase of this new form of social-based content discussed earlier.

The Flipboard is an interesting early step in the move towards a new form of social-content. Let’s see what else is out there.