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Discoverability, marketing: the main problems with app stores….

November 10, 2011

Despite the gaudy sales numbers and some moderately useful organizing attempts like “What’s Hot” and the self-fulfilling “Top Charts,” it’s basically an unnavigable mess of 425,000 titles pressed against the App Store window. As Joe Lindsey, a contributing editor of this guide, told me, “If the App Store were a real store, it would resemble Walmart at roughly 10 a.m. the day after Thanksgiving — an apocalyptic mess of children’s clothing, Zhu Zhu Pets, and cheap Blu-ray players.” 

Yep… and that is the IOS store. It doesn’t get any prettier than that.

The Numbers Game | Product Reviews | Wired.com.

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