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Number of apps… Wrong metric

November 21, 2011

Microsoft is bragging they’ve got a ton of apps on their marketplace.

40,000 is the big new number!

Ok, that’s great…. Name them.

Yes, I understand that number of apps is some sort of proxy to gauge developer and user popularity, but when you think about it, it is a pretty meaningless number. Especially if the problem of app discovery isn’t addressed.

Without enhanced discoverability, users can’t find new apps and developers can’t connect with a new audience.

So talking about tens of thousands may sound like you’re bringing choice, but in reality you’re just introducing complexity.

Windows Phone Marketplace hits 40,000-app mark

Microsoft’s Windows Phone platform is apparently growing in popularity among app developers. The software giant’s Windows Phone Marketplace …


From → Apps, Technology

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