App search is big business…finally!

Pretty consistently, the feedback I’ve heard from developers is that search and marketing on app stores suck. It is way harder than it should be for an end-user to find the app they are looking for.
Fortunately, the main app stores have heeded the call and they are upping their search and curation capabilities.

Third-parties are getting into the game to provide search, curating and review services.

All of this is sorely needed.

Searching for Apps Is Finally Getting Easier – NYTimes.com.