Cross platform demand plays to Web app strength

Let’s look at the top mobile productivity strategies of 2012, which include:

• Cross platform access
• Centralized messaging/notifications

These are right in the Web app sweet spot because when you’re dealing with a Web app you’re dealing with an app that is tied to you, not your device/platform.

So as you (or your family) moves from one device to another, all your activities, notifications and permissions are centralized on a single app that is hosted on a ubiquitous platform, the Web.