Wanna be successful on Facebook? Don’t focus on product

Very cool and very practical “how to” on Facebook marketing. I only found out recently about their “relevancy algorithms”, and this preso demystifies the whole process further.

On-Facebook success is less product-heavy than success off-Facebook, although they both ultimately aim for the same outcome: engagement.

10 Ways to Leverage Facebook for Startups: Part II, On-Site | TechCrunch.