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Tribe vs Brand Management

February 16, 2012

Nice… just came across this

Tribe management is a whole different way of looking at the world.

It starts with permission, the understanding that the real asset most organizations can build isn’t an amorphous brand but is in fact the privilege of delivering anticipated, personal and relevant messages to people who want to get them.

Seth’s Blog: Tribe Management.

I’m going to use this point for my class

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