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Top five ways media/entertainment companies can use #HTML5

March 7, 2012

Working on thoughts on how media and entertainment companies can use HTML5 in unique and innovative ways.

Here’s my top five so far:

  1. Target at Scale: M&E companies can take their current content and continually repackage and present it to different audience segments. For example, a newspaper could repackage their election coverage and issue an Election 2012 app to political junkies.
  2. Open the Archive: Archival content can be curated and presented chronologically, thematically, or centered around a key individuals (like an actor, for example.) This gives the audience many new ways to explore an M&E company’s archival content
  3. Enhanced advertising: Related to points (1) and (2): Highly targeted apps with innovative current or archival content, which are easy to create and distribute, are great ways to continually offer something new to advertisers
  4. Experiment: Got an idea for a new media product? Not sure what the audience reaction will be? Roll out a few trail-balloon HTML5 apps. Test the idea across a wide swath of consumers without a lot of development and distribution overhead
  5. Grant greater audience control: May websites and even native apps present a single, static view of an M&E’s content. HTML5 allows the end user to better customize their experience. And since over the web the M&E company always has a direct line to the customer, they can easily see how their audience is customizing their view, and then optimize content/advertising around that data

Still a work in progress… what do you think?

  1. Thanks to share great information.

  2. Richard Fant permalink

    Supplementing advertising revenue with micro payments for curated content should be part of the overall mix. Although I don’t see it as a overall replacement for sponsored and targeted ads.

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