Google: use any payment processor you want, as long as it is ours

Google is pushing developers to use their payment processor on the the new Google Play market. The logic is that it is better for developers:

Developers say the Internet search giant is trying to simplify consumer payments, hoping apps-buying will rise and offset their higher costs. Google’s payment service charges a higher cut per transaction than some rivals’. But the move also suggests Google is using its powerful position in the mobile apps market to promote an in-house offering.

Wouldn’t offering choice be better? If Google has a superior payment processing system, developers will choose to use it. Why the need to force them into a process they may not need?

Exclusive: Google leans on developers to use payment service | Reuters.