The rise of content marketing and the importance of storytelling

Invest in real, valuable, relevant content that your audience wants. Make it so compelling people talk about it and share it.

Common sense, but not common practice.

via The Death Of SEO: The Rise of Social, PR, And Real Content – Forbes.

So true. For a while marketers were caught up in tactics like SEO or crazy PR stunts., but now the focus has rightfully returned back to storytelling. Having the best story (and being able to tell it well) is increasingly the way to connect with users and gain attention.

Stunts and goofing with Google is fine for some things, but over the long term it won’t provide the results companies need.