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Online advertising is hopelessly fragmented

July 24, 2012

Ouch!

The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads decreases every quarter…

My main takeaway is that his is a supply and demand problem. With so many apps, websites, service being ad-powered, there is a glut of supply of ad space. Therefore the value of that ad space declines.

The Decline of Google’s and Everybody’s Ad Business – Slashdot.

From → Apps, Marketing

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