Skip to content

Why Firefox Marketplace on Android?

November 22, 2012

It is pretty exciting around the office as we busily  attract leading content and app partners to Firefox Marketplace, which will be the default marketplace on FirefoxOS. We’ll first be launching FirefoxOS with Telefonica in Latin America but stay tuned for announcements coming soon about new carrier partnerships in other parts of the world.

For our app partners, distribution via FirefoxOS/Firefox Marketplace means

  1. Massive distribution in fast growing parts of the world
  2. Frictionless payments via carrier billing integrations
  3. Marketing support via the combined efforts of Mozilla and its carrier partners

But in addition to FirefoxOS, we’ll be distributing Firefox Marketplace on Android, which you can access from the Firefox mobile browser.

While many find this interesting, a common question is, why bother distributing apps on Android, especially when there is GooglePlay?

There are a lot of reasons why developers benefit from having Firefox Marketplace on Android and they include:

  1. Distribution: Millions of people use the Firefox mobile browser. So it makes sense to keep them in the Firefox environment by offering those users both a web browsing and an app browsing experience.
  2. Engagement: When they’re on the browser, users are engaged and are looking for something. By combining the browser with the Marketplace, we can serve up content in either a mobile web or mobile app form when the user most needs it
  3. Global coverage: If a developer submits an app to Marketplace for FirefoxOS, that app is also available on Marketplace for Android. So the developer gets complete global coverage: key emerging markets via FirefoxOS, and the US and other developed markets via Android.

These are just a few reasons why Marketplace for Android is such a key part of our overall app strategy. Some of the other things we’re thinking of to make the Marketplace even better:

  1. Discoverability: We’ve heard loud and clear this is a huge problem for developers, so we’re working on some great new ideas
  2. Payments: We have it on FirefoxOS, we’ll have it soon on Marketplace for Android
  3. Cross-platform: As we build out Marketplace for mobile and desktop, users will be able to access their content, regardless of the device or platform they’re using.

So as you can see, exciting times for us here at Mozilla. What do you think? We’re always looks for feedback and good ideas!


From → Apps

  1. Kathrin permalink

    I don’t want to spend any money for any applications on my mobile computer device. Therefor I don’t want to integrate my payments in my mobile contract, because that contract is anonymous with fake data.

  2. Erm, isn’t this something Google can block due to the Android platform payment agreements?
    Please don’t get Firefox blocked from Android’s platform…

  3. How about the other way around: Installing Apps from Google Play on FirefoxOS?

  4. Well, for me, the most important reason why Marketplace on Android makes sense is that Firefox on Android is here. How many people have in this moment Firefox OS device? Right. And I am not expecting Firefox OS to flop (or not necessarily, although one should have a plan-B available), but it will be a long steep uphill battle against iPhones/Android phones.

    Also, if we claim HTML5 apps to be platform-neutral, well, there is no better way to test than to eat your own dogfood so to say … using as much as we can different platforms, unless some other browsers add complete support for Marketplace-type metadata.

  5. nothx permalink

    What do you mean by saying “We’ll first be launching FirefoxOS with %someMobileOperatorName%? What’s the role of a mobile operator in development of FirefoxOS? What do you plan to launch FirefoxOS on? You don’t have any agreements or contracts with any OEM yet, right?

    What do you mean by saying that FirefoxOS will be able to be launched on Android devices? How? As an application?

  6. leonvictor2012 permalink

    Do this firefox os works well with the html 5 websites in Android?

    • Generally I believe the browser on Firefox OS is exactly the same as Firefox for Android. Try it there.

Comments are closed.

%d bloggers like this: