Temple Run scores big in freemium
We know that freemium is the model that is taking off in apps. Here is Eric Johnson of Temple Run explaining how it worked for him:
Most people don’t know that [Temple Run started as a premium game.] They think of it as a free game, but that’s how we launched it, because we had never done freemium before. If you’ve spent five months of your life working on something, it’s kind of a scary proposition to put it out there for free. [After we made it free], it snowballed into this viral hit and the in-app purchases way exceeded what we would have made from the paid game.