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Strategies for using Facebook promoted posts in financial services

November 5, 2014

Financial services reps the world over are now using Facebook to connect with clients, share ideas and communicate thought leadership. While hugely effective, that is only the tip of the iceberg in terms of how to effectively use Facebook in the financial services industry. In a recent article, I introduce strategies on using promoted posts on Facebook to further extend your reach. The benefits of Facebook promoted posts in a nutshell are: 1. Targeting: Promoted posts make it simple to target exactly the audience you’re seeking based on a number of factors, including location, age, gender, and other demographics. 2. Grow engagement: Whether you’re just starting out or looking to expand the footprint of your Facebook Page, promoted posts help grow engagement through calls to action, such as inviting people to visit a website . 3. Get seen: With so much great content on Facebook, it’s difficult to ensure your content is seen on others’ News Feed’s. Promoted posts provide a great and simple way to boost your content higher in News Feed, so there’s a better chance your audience will see them. I drop more knowledge in the article here: Social Media Promotion – Life & Health AdvisorLife & Health Advisor.

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