Startup BD: Focusing on local for social content marketing
One of my favorite Hearsay BD deals was to partner with Trapit to resell content aggregation services. As many of Hearsay’s customers were ramping up their social strategies, they often realized they needed a lot of content.
So enter Curated Content Channels, a Hearsay-branded content aggregation service that lets our customers find and curate exactly the stories and articles they need to power their content marketing.
One of the first customers using Curated Content Channels was Farm Bureau Insurance of Tennessee (FBIT). What was interesting about FBIT was their focus on using local content to create a very localized, very personal brand; an absolutely great use-case for Hearsay’s Curated Content Channels!
These are BD deals that I love doing; working with partners to create a whole new value-added experience for customers.
You can read more about how FBIT uses Hearsay’s content offering in the case study below.